From our research and the insights we discovered that 11% New Zealand’s families live in the Wellington region, with the largest group being 34.6% of those families having at least one child under the age of 18. This group makes up a considerable portion of the population and we thought they would be most beneficial to target as parents want the best for their children and their family. Targeting families as a whole is a tough challenge that no “one size fits all“ approach could cover this has lead us to think of alternative ways we could still could encourage them to participate and promote a healthy sport filled lifestyle. We started looking at the children of these families, and discovered that there are 193 primary/intermediate schools, with over 45,000 children enrolled across the greater Wellington region. Fostering and cultivating a passion for sports and being active when children are young is vital to their development and we want to try help encourage this through Round the Bays.
BIB Links:
https://en.wikipedia.org/wiki/List_of_schools_in_the_Wellington_Region
https://www.stats.govt.nz/topics/family
https://www.healthykids.nsw.gov.au/teachers-childcare/physical-activity.aspx
197.388 Horizontal Runners 